Sensodyne has designed and formulated an entire range of toothbrushes as well as toothpastes to accommodate different needs. Cleaning effectively is important for people especially with sensitive teeth - to help prevent plaque build-up, while minimizing further wear and tear that can be caused by excessive brushing. For optimal care of tooth sensitivity, we recommend brushing in combination with Sensodyne toothpaste twice a day. Sensodyne Expert toothbrush is specially designed with experts for effective cleaning of teeth and gums in a gentle way.