Sensodyne toothpaste is a dentist recommended toothpaste brand for sensitive teeth. For nearly 60 years, Sensodyne has created unique formulations to help people overcome tooth sensitivity while still providing the benefits of fluoride, cavity protection, fresh breath and whitening to maintain healthy teeth. Sensodyne Fresh Gel toothpaste is specially formulated to relieve tooth sensitivity. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can cause short sharp sensations when eating or drinking something cold, hot, sweet or sour. Sensodyne Fresh Gel toothpaste provides clinically proven sensitivity relief and all the benefits of regular toothpaste. It has a cool refreshing taste that leaves your mouth feeling fresh and clean. Sensodyne Fresh Gel toothpaste also contains fluoride which strengthens teeth and prevents decay. For best results, brush for two minutes, twice daily